The success blog
What you need to know to grow your business, feel success and change your mindset.
Unlocking Revenue Potential: The Importance of Understanding ARPU for Customer Acquisition
If you’re running a business or responsible for leading revenue teams, you know that there’s nothing more important than creating predictable and sustainable revenue growth. And one of the best ways to track your revenue success is by keeping an eye on your Average Revenue Per Unit (ARPU). But what exactly is ARPU, and why is it so important?
The Direct and Indirect Costs of Bad Sales Hiring
Top salespeople will always be in high demand. For any young company, the ability to hire and retain top sales talent is a major competitive advantage. Go to market companies seeking to ramp up their customer acquisition need great people on their team. Yet, it is not uncommon for companies to experience high salesforce turnover. After all, the average salesforce turnover rate is over 33%…
Are You Giving Your Sales Hiring the Attention It Deserves?
We’ve worked with start-ups at every stage of their journey, from pre-revenue all the way to post acquisition. One thing has become clear, early-stage start-ups stand to see the biggest incremental leaps when they give their sales teams the attention they deserve…
Meet “Darth Vader”
The only child of a high-powered Los Angeles lawyer father and a mother who worked at William Morris as a literary agent, Lucas never wanted for anything—including intellect, his classic good looks, or his manipulative charm. His parents divorced when he was 10 years old, and his mother, Beth, took custody and moved him into a colonial in an affluent Connecticut suburb outside Hartford with a stepfather…
Meet “Ken Or Barbie”
Nothing screamed University of Alabama football quite like Courtney and her Alpha Delta Chi sorority sisters—lily-white, satin faces streaked with crimson war-paint below doe-like eyes—screaming to a national television audience in their low-cut t-shirts: “Roll Tide!”…
Meet “The Tortoise”
Surrounded by a Midwestern-Protestant ethos she would never shake, Abigail was raised— in Ohio for her first six years—and taught to be obedient, hard-working, and helpful.
Abigail was the only child. Her mother, Helen, was a chemistry major at Oberlin College when she met Abigail’s father, Alex, an English professor at the same school…
Meet “The Rambler”
Roxane grew up in Atlanta, raised by a single mother from who she inherited her gift of gab, with twin sisters, Brianna and Bella, two years her junior. Roxane’s father, Johnny now lived in Tallahassee and sent cards on Christmas and her birthday in February with whatever cash he could afford, depending on his Superbowl bets…
Brainheart Growth Acquires Salesful
Brainheart Growth, a growth advisory firm for lower mid-market businesses based in Madison, Wisconsin, has acquired Salesful. Salesful is a leader in finding and hiring top sales talent. While today marks the announcement of the acquisition, the two firms had worked together for several months. Seeing an opportunity to better serve clients if they came together, a formal partnership was established…
Meet “MMA GUY”
Ryan’s father hopped on his Harley Davidson and left him and his mother Dawn in Bakersfield, California when Ryan was too young to remember anything about the man. But his biker dad became a mythical figure in Ryan’s mind…
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"I have never received such effective coaching and guidance - I always thought selling was something I could not do and I had anxiety about even trying it - now I enjoy it because I am really just helping other organizations. They helped me to change my mindset and it made all the difference. We have three new clients that I never would have had without this training"
Company CEO